Hello, fellow pinner!
If you are reading this, I may or may not (let’s hope; we all like money- right?) have just either set up or helped optimize a new Pinterest account for you. Now you have this beautiful, colorful, eye catching cluster of neat little organized boards. But, you are still probably asking yourself one little question…
Many of the absolute most successful bloggers attribute their immense traffic to Pinterest; most claim the hits they get shadow all other social media avenues combined! Even the mighty Facebook, somehow reaching an unbelievable 1/6 of the world’s population, can’t hold a candle to the immense potential Pinterest has to offer.
Read this Pinterest Growth Story
How is this possible, you ask? Well, consider this: You’re an expert dog trainer and behaviorist, having studied them for over half of your life. So you decide to write an article about something simple- like, say, various kinds of dog leashes and a couple simple training/ walking methods. You like working with Pinterest, having read about it’s benefits and all, so you decide to create a simple pin using Canva (free image design software). The image itself has a simple design, pretty low resolution and nothing special; took you all of 2 minutes to create.
You share it to Pinterest, and then decide to spend about $5 ‘Promoting‘ it. This is an experiment; you’re new to Pinterest promoted pins, and don’t expect much.
One year later, your dog walking pin has been shared to nearly 3,000 different accounts, and not a day goes by where your blog doesn’t receive at least 50 hits from that single pin. That ONE pin. Now, imagine if that one pin was in fact 20 pins, driving 1,000 hits daily instead of a measly 50. That is an earth shattering 30,000 hits monthly JUST FROM PINTEREST.
That, my friends, is why Pinterest is the absolute best marketing platform for bloggers, hands down. Nothing else comes anywhere even close.
How do I Manage my New Pinterest Account from here?
No matter ho organized, how breathtaking, or even how well your keyword use is, your new Pinterest account isn’t going to go very far if you just let it sit. You’re going to want to continue to market it; Get Your Pins Out in Front of People! There are literally millions of other accounts out there, many of them just as nice as yours; set yourself ahead of the curve!
Pinterest Group Boards
I’m sure I’ve stressed the importance of sharing to niche related group boards; I always do. I’ve said it over and over, time and time again- “You need to share to well established group boards within your niche (target market)!” Other than investing in promoted pins, this is one of the very best ways to market your material! This is how you get your shiny new Pinterest account out in front of people.
Examples (See for yourself)
I’m sure you can tell; these women have been at it for a long time. So- what do they have in common, other than a ridiculous number of followers? They All Make Great Use of Pinterest Group Boards! I’ve been at this for a long time, and believe me- unless you are a major entity (like Walmart), you’ll want to do this as well.
Hint: You might notice Renae Christine has the largest account out of the four I’ve listed. She also is a member of the most group boards, more than I’d want to count. I promise you; this isn’t a coincidence!
Note: There is more than one growth strategy involving Pinterest group boards; this is the first one you want to concern yourself with. As your Pinterest account grows, and you gain experience, you’ll begin to discover even more!
I’ve also probably set you up with a BoardBooster account (your login info is the same as your Pinterest account), a very useful automated pinning program! BoardBooster will continuously pin your pins to various group boards every day, regardless of what you do; your account is always working. You can track various metrics with BoardBooster, and it will even let you know when the best time to pin is for your audience!
I’ve looked at all of the major Pinterest programs out there, and BoardBooster has been my favorite as long as I can remember. Unfortunately, it can be a tad tricky to manage off of the bat! No worries; I’ve included an easy to follow tutorial for you (no, it isn’t mine).
Finding Pinterest Group Boards
If I have indeed helped you build your shiny new Pinterest account, I’ve already added at least four, if not more, group boards. I am constantly looking for well established group boards in every category – not for my own Pinterest account, but so I have something for my travel, nutrition, exercise, marketing, fashion, makeup, inspirational quote, (the list never stops) focused clients. Since I built your new Pinterest account for you, your success is going to help contribute to my overall success.
In other words, I want you to to succeed! I have a stake in it; don’t let me down!
➡ Downloadable Tutorial: How to Join Group Boards on Pinterest
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