Facebook still leads in the social media wars, and not just by a little bit- they recently surpassed a whopping 1.55 Billion monthly active users. Twitter boasts an impressive 320 Million, as of January 2016. As of the end of 2015, registered Pinterest users stood around a mere 100 million. Not looking too good for Pinterest strategies so far, is it?
So why in the world would I suggest Pinterest strategies as some of the number one marketing tools? The way Pinterest operates simply stands out above the others; it is really quite unique.
#1- Trouble Naming Your Pinterest Boards?
You name your boards after searchable keywords, right? Great!
So, anyhow- I sometimes have trouble coming up with ideas for all the various boards I create for clients (since many of these niches I know nothing about).
What do I do? Well, there are two great tools for this- one you probably know about, and the other you may not!
#1- Pinterest Keywords
All you have to do is type any old topic into your search, and BOOM! You have all these words to choose from. But you probably already knew that.
#2- Google Trends
Google Trends is a fantastic keyword research tool, and it’s completely free! Think about it- chances are the same keywords most of the worlds’ internet users…. use are probably what people are going to type into their Pinterest search.
I used ‘Keyword’ for both searches. Google Trends tells me the world looks up ‘keyword tool’ and then’ Google keyword’ more than anything else. If you look on the list above’ Google’ is among Pinterests’ top keywords, and ‘tool’ is there too (but further down; you can’t see it).
You can also click on those keyword links in Google Trends, and it shows you a whole bunch of variations/ pairings!
#2- Re-pin to Your Pinterest Boards. Automatically
I’m guessing anyone bothering to read this knows the strategic importance of Pinterest group boards, right?
First, there’s the importance of re-pinning from the group boards you belong to in general. Not only does this increase your own reach, but it helps your fellow bloggers, those who you should (hopefully) be trying to develop contacts with; these are the people who will help you along your journey into blog-dom.
So maybe they see this, and decide to return the favor by saving your own pins. Even if they don’t, you’re helping the overall board performance by increasing it’s re-pin rate.
And here’s the kicker.
You can use BoardBooster’s ‘Search Agent’ feature to automatically grab popular pins from one anywhere in the ‘Pintra-verse’, and pin it to another one at the times you specify! Be careful and precise with your keywords and board descriptions though, or you could wind up kicked!
- I always choose the ‘skip’ option whenever available, to assure the likelihood I get what I want.
BoardBooster really is an incredible program! Out of all the Pinterest automation and analytics tools, it is the only one I use, and I encourage you to as well.
In case you missed the link above, you can check them out here.
#3- Re-surface and Re-pin Popular Pins
Re-surface your own popular pins buried within your group boards, and re-pin them to the top of that board after deleting the old copy. You absolutely must delete the old pin, or you’re going to wind up with duplicates- and that again can get you booted!
This gives those that haven’t seen your pin another chance to view it, and possibly save it! One try doesn’t have to be it, folks; you can keep doing this over and over and over (as long as you don’t mind digging)!
But don’t spam! That’s a surefire way this will have the opposite effect for you.
BoardBooster’s ‘Looping‘ ability can do this for you, but it charges a small amount. You can play with their ‘Pin Sourcing Search Agent’ to get the same outcome, but it’s a bit tricky.
If you are using the search agent to do this, I would recommend having it pull something from one of your own boards and throw it on another one of your own boards.
#4- Time Your Pinterest Strategies!
I’m sure a lot of you out there have thought of this Pinterest strategy, but many probably haven’t. The time of day you pin has a HUGE impact on your Pinterest performance! Who is your target market/audience, and when do they most often use Pinterest?
The overall agreement is between 2-4 pm and 8-11 pm (in general). But why stop there? there’s another fantastic BoardBooster ability to help you!
So that’s when my pins have done the best. Oddly enough, between 2-4 p.m. and 8:30-9:30 p.m. The difference is a pretty big one!
Or would you prefer to compare weekends to weekdays? They do that, too.
Oh my gosh, look at the stats for Sunday at 2 p.m.! That’s huge! Saturday’s looking a bit pathetic anytime other than 4, and it looks like about nine-ish is the best for weekdays.
No wonder! Most of the people I market two either have families to take care of, or are working!
Any-who, set your automated schedule based on that, or your own data if you’ve recorded it.
#5- Begin a Collaborative Group Board, and List it First
Up until just recently, I always advised students to list their ‘Business Board’ first.This still is, in most cases, the best practice.
But then I ran across this account:
And I asked myself, ‘Why did she do that?’. She obviously knows what she’s doing. You always want the most important board to be the first thing people see (another mini-strategy for you).
There isn’t many Pinterest strategies better to build your notoriety than creating a group board of your own (as long as it is successful and productive). If you have your own, already high-performing group board out in front, it’s going to draw the most attention possible.
That is not only great for you, but great for the other members of your board!
Feel free to check out Jess’s page here!
#6-Prioritize What ‘Type’ of Pins Per Day
I don’t really have any impressive strategic Pinterest data or colorful charts for you this time; just a list of what I’ve read is ‘supposed’ to be the most effective. Why not give it a try?
- Monday: Fitness
- Tuesday: Technology
- Wednesday: Inspiration
- Thursday: Fashion
- Friday: GIF’s
- Saturday: Travel
- Sunday: Food & Crafts
So they say it’s supposed to be food and crafts on Sunday between 2 and 4 pm, huh? Most of you entrepreneurial and professional marketers have specified a niche, making this data completely irreverent (but it’s impressive to list).
#7- Create Multiple Accounts
This Pinterest strategy is used by a lot of the bigger pinners. The idea here is to create multiple profiles, each similar yet targeting a slightly different niche. That way, you are pulling in a different type of consumer for each (hopefully), and your widening your reach, but you can still post your own pins all the way around.
You can still hopefully have that same business or group board as your very first board, and still include the same website and call to action url’s linking back to your info!
You can only verify your website with one though, and only set up rich pins with one (to my knowledge; if anyone knows a work-around here, please let me know).
#8- Your Board’s First Pin
Try to keep one your your own pins the first among every one of your boards. That way, every time someone decides to visit any one of your boards, they see your own content first- rather than someone else’s.
#9- Take Notes
I’ve ran across bloggers who make good money offering internet marketing courses and other Pinterest strategies, one who successfully collected $400 per client for a Pinterest marketing course. Of course I didn’t pay for her course, but I did analyze the methods she used very closely, as well as various other successful accounts.
If you take any strategic marketing advice from this article, note that- look at what other successful entrepreneurs are doing, and how individual marketing streams are working for them.
#10- Help Build Other People’s Pinterest Accounts!
This had an enormous impact on my growth! No kidding; once I started this Pinterest strategy, my followers each day started to double. As I’m writing this, it’s 2:30 a.m., so the number for today will probably triple.
Many businesses already run a webpage that’s pretty viral, but they don’t do much with their Pinterest pages, or don’t have one at all.
With that kind of website traffic, they have the luxury of visitors simply linking back to their Pinterest accounts (if they have them) and following; they may not need to do any work at all.
So, consider this: You run across one of these people and offer to improve their accounts (for money or not; it’s going to help you out either way). Throw a pin or two of yours (assuming it is relevant) in with their first few boards, and your reach will grow enormously! Or add them to your group board (I created one group board with all my clients).
Assuming it is a pin people will find appealing, and doesn’t become buried. You’ve also just enhanced your brand and image, gaining notoriety.
How is your Pinterest account looking these days? Why not let me help you?