There are quite a few social media automation programs out there. When trying to sift through all of the digital media, finding Pinterest programs that work best for you can easily become confusing.
Finding the Social Media Tools that Work Best
From my experience, Buffer, Tailwind and Viraltag are among your most popular Pinterest programs. But which is the best, and what other’s haven’t you heard of? To best understand the differences and benefits each has to offer, I signed up for all three of them- and a couple more.
Don’t worry; I’ll make this extremely simple for you! Read on, fellow blogger, and learn exactly how each can best benefit you!
If you only use social media once in a while, and really don’t care about growing your internet presence, these three Pinterest programs may not matter as much. For those of you that take advantage of social media for marketing purposes, automating your posts with an outside source is going to become painfully necessary. Especially if you are one of the few earning an income from it.
Buffer is one of those convenient little management services that lets you schedule social media posts in advance, for not only Pinterest, but currently Twitter, Facebook, LinkedIn, and Google Plus.
Track Your Social Media Growth
Buffer includes an analytics page which tells you which of your pins are least popular, which are most, and which have been recently re-pinned.
With this Pinterest program, you’re able to schedule any pins you want to be automatically posted at various times during the day to whichever board/s you choose.
This is the main reason (for Pinterest) I would use Buffer!
‘Pablo’ Image Creation Tool
One of the first services that caught my eye was Buffer’s ‘Pablo’ photo creation tool! I’ve been customizing my own Pinterest pins for quite a while now; up until about 10 minutes ago, I either worked with Canva or PicMonkey depending on my goals.
Man, and I thought Canva was simple! A first grader could use this tool; it’s extremely routine. They do everything but walk you through the process. Now that I think about it, the design was probably intentional; they give you just enough not to screw up.
- Basic, simple easy to use design
- Relatively high resolution photos
- Already provides recommended image dimensions; no ‘guess’ work
Pablo’s limitations are its’ only downfall. Though you can upload your own, they only provide a few images to work with, and not very many editing options.
So, honestly, you can wind up with the exact same result as Canva or Pick Monkey if you’re willing to put forth extra effort. That being said- now that I think about it, you can use these image creation programs interchangeably to create something truly amazing!
In the end, I would recommend Buffer’s ‘Pablo’ to any inexperienced first time Pinterest user.
Buffer offers a 30 day free trial period, for which I just signed up. Once that is over, you have three options depending on the services and benefits you wish to receive.
- Small 25 profiles, 5 team members, $99 month
- Medium 50 profiles, 10 team members, $199 month
- Agency 150 profiles, 25 team members, $399 month
Why Use More Than One Social Media Profile?
Once you really start to use social media (especially Pinterest), strategically, you’re going to start noticing the benefit to managing multiple accounts- each targeting a slightly different niche.
- I currently manage three separate Pinterest accounts, as well as various client’s pages. This is a fantastic strategy many of the larger professional bloggers use to maximize their possible exposure!
This Pinterest program is absolutely amazing! There is no free trial; they provide the entire thing free! Well, of course with paid upgrades available. Their money-making strategy is simple: offer the bulk of their services free of charge, but the real heavy hitting capabilities require payment (a marketing strategy called ‘free-ware’).
Schedule Your Pins
Tailwind offers free version members the ability to schedule three pins a day to any board. As you can see, there is a space available to edit the pin’s description, and you can alter the pin’s URL if you want. It looks to me like you can enable automatic sharing on Twitter and Facebook also.
I’m not sure how this would integrate with your websites ‘Rich Pins’ though (I’ll experiment and revise).
Monitor Your Domain
Tailwind offers a very impressive set of analytics, integratable with Google Analytics, to measure the impact every single pin you’ve created that leads back to your domain. It seems they size the images (left) according to the impact they have.
This Pinterest program is helpful for many reasons, but most of all to determine what is having the best effect, and why it’s working for you.
As you can see, users are required to upgrade to receive the real benefits here. If you do decide to upgrade, Tailwind provides amazing metrics.
Tailwind uses Canva, which I’m sure most of you are familiar with, for creating images. Although slightly more advanced than the simplicity of Buffer’s ‘Pablo’, Canva is still rather easy to use, and they offer many additional capabilities ‘Pablo’ doesn’t.
Cost of Upgrade
How much will an upgrade run you? Looks like you can get all this (and of course more) for a mere $15 per month.
So far, my money (and a whole lot less of it, apparently) is with Tailwind for Pinterest users. Unless I am missing something, the only benefit Buffer has over Tailwind is their simplicity.
And I haven’t even covered half of the benefits Tailwind has to offer. Check them out here!
Viral-tag claims to be the best internet marketing software for Pinterest program users. Lets see!
Ok, as far as Pinterest use, I wasn’t too impressed with Viraltag. They do allow you to schedule your pins, but so do the others. They provide popular pins for your niche, but don’t seem to integrate well with your own account.
Viraltag offers a nice set of metrics, displaying growth and the times when your pins attracted the most attention, but so does Tailwind and BoardBooster.
I like the metrics Viraltag has too offer, but some of the others offer the same exact thing, and sometimes better. Honestly, if you are only looking for a Pinterest program to boost your account, I would suggest moving along.
Viraltag offers a monthly ‘Pro’ membership of $29, and a business plan of $99.
Feel free to check out Viraltag for yourself.
Viralwoot is another one of those under-used Pinterest tools. They do offer automated pinning, but that isn’t their real strength.
Viralwoot does something none of the other Pinterest programs do- they encourage other users to follow and repin your content! Viralwoot offers little things called ‘seeds’ for each fellow pinner you follow, or pin you save. You can then use these ‘seeds’ to promote your pins over their service!
Unfortunately, not too many Pinterest users take advantage of this great idea. I’ve gained a few followers, but not nearly what I would have liked.
Of course, all things started small, and those who take advantage early reap the largest rewards!
You can check out ViralWoot here.
Board Booster is an automation program that works with your group boards. In the end, this simplistic program is the only thing I really use. Board Booster isn’t the most complex program, and doesn’t offer anywhere near what some of the others do, but it is so…. easy!
Automation is the only thing I use this guy for. Unlike the other Pinterest programs, Tailwind for example – who limits a maximum of 1 week’s posts, I can fill up the shadow boards Board Booster creates to a seemingly limitless amount, and just leave my account alone.
I’ve filled up some of these group board ques up to a month in advance, and just let my page grow. This is especially beneficial if you are a heavy hitter who uses multiple accounts; you basically would almost never even have to touch the others!
Hah- I used to spend about an hour a day looking up pins to save. Now, I only spend about 10 minutes every two weeks!
They give an extremely simple analytics page! The benefit here is actually in the simplicity; none of that other useless nonsense to complicate things. I know what I did on the days resulting on a loss, and what I did on the days resulting in gains; thus I know exactly what and what not to do in the future.
Finally, Board Booster offers one benefit I haven’t found with the others (unfortunately paid); recycling and re-posting old pins- which they call ‘Looping’. In other words, this ‘revives’ old pins burred beneath countless others, resurfacing them so more users can see!
I don’t know about you, but I’m not one to spend a ridiculous amount of time scrolling through countless pins on larger group boards to find my own.
They also offer another, similar feature, called ‘Pin Mover’.
Board Booster has an interesting approach to pricing- they charge a penny per service for the paid services (don’t worry, the pennies add up).
You can create a Board Booster account here.
Take Advantage of This Great Marketing Tool Now!
I’ve experienced a growth of approximately 100 Pinterest followers monthly. Though not impressive to you seasoned Pinterest users who have been here since the early days, for an account barely 4 months old… I look at some of these bigger players with 25K or so followers, but also have been around for 5+ years, and really regret my hesitance!
As your ‘Brand Recognition’ grows, and your notoriety increases, your followers are going to begin growing at a faster rate. Your pins will be saved and re-pinned more often, and your overall influence will increase faster and faster!