Facebook still leads in the social media marketing wars, and not just by a little bit- they recently surpassed a whopping 1.55 Billion monthly active users. Twitter boasts an impressive 320 Million, as of January 2016. As of the end of 2015, registered Pinterest users stood around a mere 100 million. Not looking too good for Pinterest business page marketing so far, is it?
So why in the world would I suggest Pinterest as a marketing strategy? The way it operates simply stands out above the others; it is really quite unique.
First off, if nothing else– having your pins re-pinned to someone else’s board is a huge Pinterest social media marketing tactic, and increases visibility. In other words, when a pin is re-pinned, the potential exists for everyone who views the board it is re-pinned on to see it, follow the link to your article (you should be using Rich- Pins , requiring a business account; don’t worry- it’s free – linking to a product, affiliate link or webpage), follow the pin to your own boards or profile page, or even pin it again on their individual boards.
Yes, Facebook boasts about 1.5 billion registered users. Sure, Twitter is huge. Google, on the other hand, with their myriad of services- now they account for about 25% of all internet traffic throughout the entire continent of North America alone, something that no one else even comes close to.