For a long time I wondered why my Pinterest pins didn’t get shared as much as other, and consequently much bigger/older and more established bloggers in my niche. They were just as visually attractive (or so I thought). I used well planed color strategies, colors my niche seems to enjoy. I was correctly implementing countless strategies others blogged about.
The continued growth of my followers and audience had far more to do with strategically re-pinning other people’s material than anything I made (I never, ever re-directed their links to my pages; that is unethical).
Note– you must own a Pinterest business account, and have established ‘Rich Pins’ to correctly implement this practice. The meta information on these photos I speak of below can be edited using alternatives like Adobe Photoshop, and extra info can be coded in your website’s ‘head’ section (if you know code), but it is far simpler to use Yoast SEO along with WordPress.
One day, while looking at Pinterest’s ‘related images’ it came to me. You see, I began to wonder why Pinterest was able to list very similar pins with most everyone else, but mine got images completely unrelated, if at all (often they wouldn’t list anything related). Ultimately meaning no one was ever going to find my pins in search unless I figured out the problem.
So I did some experimentation, creating pins with absolutely no description, a bunch of random keywords, the exact keywords I want, etc. I compared what other successful bloggers did (which, consequently, was almost exactly the same- because it appears there is only one right way, and they had figured it out).
How To Make Your Pins Go Viral on Pinterest
In the end, after all this- though Pinterest can read imagery to a small degree, it was the keyword usage I was implementing incorrectly. See, while the keyword was there, it wasn’t in every aspect of the pin. to truly get the search presence I wanted, the specific keywords (in the order I wanted used) I wanted my pin to show up for needed to be:
- in the linking page’s url; ex- www.websoruce.com/exactkeywords
- in the title of the linking webpage; ex. Exact Keywords Blah Blah
- in the web source’s meta description
- in the pin’s description
- finally, perhaps most important- the keywords need to be the image’s title.
If you other pinners use Yoast SEO with WordPress, first posting images to your pages, editing the meta information, then pinning them directly from said webpages you create- this isn’t hard.
Check out both these pins above. I made the first image back when I first wrote this post, and the second a couple weeks later. Not only is the second more visually appealing, it jumps out at you right away, and is almost effortless to read. It also has my logo.
The Second Half Of The Advertising Battle
Optimizing a pin for Pinterest’s search so others can find it is only the first half of the battle. Now you actually have to get the correct people to re-pin it, which involves careful promotion. You want as many people to see this as possible before ‘guided search’ even becomes a factor. Popularity does matter, although likely secondary to proper keyword use. What do you think happens when 10 pins use the exact same techniques with the exact same wordage?
How can you do this? Here are a few starters:
- Group Boards
- Re-Pin on more than one board
- Promote through other social media
- Send to your friends (actual friends who aren’t going to become annoyed)
Note: I’ve noticed- Pinterest very well may consider visually similar pins over keyword relation in their ‘smart feed’. For example, I would post something beautiful like this guy to your right, and get completely unrelated crap that made absolutely no sense at all, but it was visually similar. Adding to the idea of a ‘Visual Search Engine’.
Consider this. A well established user, one with 20K or so followers (they exist, I can think of 5 right now) pins your image. Can you even imagine how many people are going to see it? How many of them are going to re-pin it? Now compare that to someone with 70 or so followers. Unfortunately, this is one way those giants continue to grow at such a fast pace, while smaller accounts are slower to gain momentum.
That, my friends, is how your pin goes viral. The key is to create material thought provoking enough for someone who has seen thousands of similar pins to use it, and then manage to get it out in front of them. No, you can’t just send it; I imagine that happens all the time, and is probably quite irritating.
- Topic (interesting, thought provoking)
- Pin attractive images, high resolution if possible (no grainy, blurry)
- Visually optimize your pin (must look the part of your topic)
- Strategic color use
- Keyword content
How is your Pinterest account looking these days? Why not let me help you?