1) Profile Picture 💡
Your picture is the very first thing you can add! But don’t skimp out here; move away from that red pin logo, and please for the love of it- no black and white! People like to see faces, and with color! A friendly image that stands out!
Or- are you running a business page for a large, established entity? Do thousands of people already recognize your logo and brand? Feel free to pop an appealing image of your logo in there!
Using Color Strategically
I’ll cover this in greater depth later on, but for now- consider what color combinations you want to use. If you surf on over to some of those larger marketing pages, notice the color combos they use for their images.
Have you ever heard of ‘contrasting colors’? They are colors normally situated opposite each other on the color wheel (complementary); things that stand out very well on top of each other.
I’ve seen many pros favor yellow on a black background; a fantastic combo! How about black with a touch of white (not simply ‘black and white’, like the early days of TV), like your furry white pup? Blue and orange also go great with each other!
Some combos- like light blue and pink, or red and blue, have a ‘Triad Relationship’, or are equally positioned in thirds on the color wheel. Like green, red and blue, or light blue, purple and yellow.
My point is- try to use an attractive, appealing and friendly image that stands out.
2) Profile Name
Pinterest, a little bit like Google, runs off of ‘search engine’ algorithms. In other words, it’s important to use keywords or phrases relating to your theme/services that people are likely to search for.
This also gives people the gist of what you offer.
My profile name is ‘Good Dog Story Marketing |Branding + Social media‘. Why this, you ask? I’ll tell you exactly why!
Good Dog Story Marketing | Branding + Social Media
The first part- ‘Good Dog Story’, is the name of my website URL (yes, it was originally about dogs). So this is the first thing people will see on my Pinterest page.
The second portion- ‘Marketing’, is what I specialize in. I want viewers to know exactly what my general focus is, and it also causes my profile to pop up somewhere on the list when someone searches for marketing related pinners (it’s a keyword).
The third area- ‘Branding + Social Media’, contains a couple more searchable keywords that list services I provide or specialize in.
● Where this entire name won’t be visible by you on your home page, people can see it in their feeds and on your pins, next to your profile picture.
3) Profile Description
Your profile description is meant to not only let people know a little about yourself and what you can do for them, but should read somewhat catchy and friendly. Pinterest limits the number of characters that can be used in a profile description, so this might take some effort on your part.
Here is what I did: ➡
I offer blogging entrepreneurs unique marketing strategy to realize their dreams! Discover a wealth of FREE resources at gooddogstory.com!
The first half of that not only explains what I do in general, friendly (non-robotic) terms, but contains a few searchable keywords related to my niche (Blogging, Entrepreneurs, strategy and Marketing).
Call to Action 😮
The second half of my description- Discover a wealth of FREE resources at gooddogstory.com!
sends out a ‘call to action’, encouraging viewers to visit my homepage. I threw ‘FREE’ in there because people absolutely love free things!
This are other marketing strategies many professionals, not only bloggers, use to pull in consumers via their free content, which I’ll describe later on.