Designing the perfect Pinterest board seems pretty easy and straightforward, right? Well, yeah- if you want to take the quick and simple (and less effective) road. Tell you the truth, even the right way is easy!
Let’s do this step by step- with my favorite Fashion Pinner, the ever stylish Maryam at Glam and Posh!
Step #1: Name Your First Pinterest Board
So, Maryam wants a board about women’s beauty in general; popular hairstyles, makeup tips, etc. Sounds easy right?
It sure is! For now, we’ll just name it ‘Beauty’.
Note: That name is far too basic; I can’t even imagine how many Pinterest boards exist with ‘Beauty’ as the title. She would get buried for sure! Hey, no worries; we’ll do some tweaking later on. I’ll show you exactly how!
Here we go, a baby fresh and squeaky clean Pinterest board!
Strategy: The ‘Beauty’ board is listed first here only for simplicity’s sake. The truly savvy Pinterest user would list the absolute most important boards first, the ones that they want to be seen. The even savvier Pinterest user will list either a group board (they own) or business board first; the purpose of the business board being to drive website traffic, and the group board to gain followers and draw attention quickly.
Step #2: Pinterest Board Description & Category
For both SEO’s (Search Engine Optimization) and simple attraction’s sake, we certainly can’t forget the description! Sure, a description should be catchy, maybe even funny, not so short as to defeat the purpose and not so long as to scare off readers, but also contain…. Keywords!
How do you find keywords? Check this out-
A picture tells a thousand words, right? Well, exactly 21 here, but you get the point. 😆 If you check out the description above, you’ll notice I used keywords from this list.
Notice the catagorical suggestions, and also the first three suggested boards below; not one of them is simply named ‘Beauty’! They also make great use of keywords. 😯
Whew; the most boring part is over!
In order for Pinterest to properly find your boards in search, you must categorize them! This is so, sooooooo so so simple, and I can’t tell you how many client’s I’ve worked with who don’t bother to do this! Naaaammmme your category!
This board, of coarse, falls under ‘Hair and Beauty’.
Step #3 Populate Pinterest Board
You can’t very well leave a blank board just sitting there! So let’s grab some pins for it- but what pins? How do we decide what to add?
Well, personally- I know almost nothing about women’s fashion. So I’m going to look for high quality, visually attractive Popular Pinterest Pins.
Just look at these numbers! Every single one of these pins above has gone viral long ago; most saved over 10,000 times, some over 20,000! I want to save pins that are likely to intrigue my followers, and they in-turn save themselves.
But remember- DON’T SPAM! I only added five pins here, just so the board didn’t look empty- and I spread those out over about 10 minutes.
My Spammy Story
So, I was working with a client- this guy:
Anyway, hos page was looking good, gaining followers nicely. He was sitting at a cool 1503 before I decided to call it quits for the night.
And guess what happened when I woke in the morning? 1430!
WHAT? OH NO!
He had paid me good money; this couldn’t be happening! A loss of 73 followers in one night? There are only two things I could think of that can do this kind of damage: spamming pins, or pinning something revolting no one wants to see; neither of which I did.
I had in fact set my favorite automated pinning program, BoardBooster, to pin no more than two pins that night- and I had carefully chosen them.
Well, upon further inspection, it seems someone had pinned about 10 pins to a single board, in what must have been a very short time span. Only 10 pins and a loss of 70 followers; can you believe it? Well, the Woof Driver (owner of said account above) had found a woman to help manage his account on fiverr (before he had hired me). She was the culprit.
Point being? Don’t spam! And also- hiring social media managers via fiverr is kind of like tossing the dice.
Hey- are you into fashion? Why not check out Maryam at Glam and Posh? Or, would you would rather follow her on Pinterest?
Not sure where to find great quality photos? Most people resort to Google Images; don’t do that. Unless you select ‘Labeled for Reuse’ under ‘Search Tools’ – ‘Usage Rights’, you are probably using something copyright protected-which is, believe it or not, stealing. Many of these images carry ingrained meta- information which can be traced to you; the owner of said photo has the legal right to pursue the matter if they wish.
Don’t worry! There are countless sites that offer free, high quality/ high resolution stock photos! My absolute favorite is Pixabay!
Many sites out there will claim ‘free photos’, but will then require payment; ‘free’ is simply a gimmick to draw in visitors. No need to fret; I’ve collected many other sources that really do offer free photos (unless something has changed since I’ve written this):