I’ve read a lot of bloggers telling me how I should write for maximum reader engagement, so on and so forth… Let me tell you what I’ve learned in the business world; what actual companies worth Millions, or even Billions, do. These are a few of the exact strategies the people that get paid six digit incomes implement.
#1- Target Market for Maximum Reader Engagement
Otherwise known as your target market, ask yourself- ‘What kind of person is going to find the most enjoyment out of my material?’ What kind of reader are you trying to write for? Is it a woman or a man? Are they young or old? Parents? On and on and on…
Don’t just write however you like; design your posts for that type of person. If your ideal reader isn’t someone who is going to want to sit and read a 4,000 word article, don’t write a 4,000 word article. If they like plenty of pictures and color, use it.
When I became Relevant
My blog used to drone on, getting maybe 30 viewers a day. Until I posted a quickly written article about Google Plus. The irony is- I put a whole lot less effort into this than usual; actually rushed it, spending maybe a third the time; it doesn’t even follow my theme well. It turns out my bright use of color with numbered points, short and sweet, was popular among Google Plus enthusiasts; they didn’t want to sit for thirty minutes reading something longer.
I pulled in 1300 page views that day (I think it was more the fact that that particular Sub- Reddit wasn’t used to getting any kind of quality; that post really isn’t that great). In the end, simply write for your readers, not for yourself.
Don’t get me wrong! Write about something you enjoy, something your good at, but tailor it toward your target audience!
What do people love more than great written content? Attractive images! People are so extremely visual these days; if you truly want to write for maximum reader engagement, include pictures!
I know- it can be hard to find good, high resolution pictures on the net to use, especially free ones that have no usage rights. No worries; I’ve got PLENTY of great resources for you!
Canva– they provide plenty of great, free stock photos, and some you have to pay a buck for.
Picmonkey is another free photo editing service that offers a bunch of neat stuff!
Placit– you can find a bunch of amazing free mock-up images from Placit! I usually include a pic of the fella below.
#2- Promote Like Crazy
So you’ve finished your post. Great Job! But wait- one hour goes by, two, a day- still no viewers.
You have to actually get your material out in front of people so they know it exists! Social media is great for this; share with your Facebook groups, tweet it, create a pin on Pinterest, use Google Plus communities, StumbleUpon, Reddit- the list goes on. And all those are free avenues; I haven’t even touched on paid forms.
Don’t completely rely on search engines drive your traffic to you.
#3 Promote Correctly
You want the right people to see what you’ve done, right? Don’t just mass post all willy nilly, target your audience! My google Plus post was submitted to a Google Plus sub-Reddit, which is what drove so much traffic. I submitted a post about dog walking methods to a ‘dogs’ category within StumbleUpon- and this one got even more views.
As of this revision, ‘Dog Walking 101‘ got about 2,700 hits from StumbleUpon, and I’m not even sure about Pinterest, but the Pin has been saved over 300 times.
Guess what? Every time another viewer ‘likes’ your page, it is thrust back in the fold! You don’t need 80 ‘likes’ on StumbleUpon to get thousands of viewers; I have none it multiple times off of maybe 3 or 4.
But do you know what is widely believed to be the absolute best social media advertising venue for bloggers?
#4 Be Agreeable
Early in my Reddit history, an argument eventually led me to create a new account.
The story– I posted a lengthy article about dog behavior, and when various types of enforcement should be used for the best effect, to a ‘dog training’ sub-Reddit. Thinking it was a great article, I was pretty proud of it. Unfortunately, the very first viewer- who just happened to have some hundreds of ‘Reddit karma points’ submitted a rather harsh and disagreeable reply. Despite having observed the specific material for more than 15 years, and wholeheartedly backing my point of view 100%, a continued list of ‘down votes’ ensued- I had lost all credibility and had to make a new account (which has only gotten up-votes to this day).
Good Costumer Service
My problem lied in openly disagreeing with this person. If I had a larger following then he, I am sure things would have been different.
Think of it in terms of good costumer service. (: You know what I have noticed about good salesman (the ones that base their sales on costumer service)? They are very agreeable, even if they don’t actually agree.
And don’t condemn people- you will likely loose credibility with all of their followers, and maybe even some of yours.
Do you know what bad costumer service will get you? It won’t only loose you one costumer- oh no. That costumer is going to tell their friends, and then people who haven’t even stepped one foot anywhere near you= ‘But I heard they were…’. It is a vicious cycle, which is why employers stress the point so much.
- Find your target audience
- Create material your target audience will like
- Appear kind, happy, and agreeable; a ‘people’ person
- promote your content Well.