Pinterest Re-Pins & Pin Likes
First off, if nothing else– having your pins re-pinned to someone else’s (high traffic) board is a huge Pinterest marketing tactic, and increases visibility. In other words, when a pin is re-pinned, the potential exists for everyone who views the board it is re-pinned on to see it, follow the link to your article (you should be using Rich- Pins , requiring a business account; don’t worry- it’s free – linking to a product, affiliate link or webpage), follow the pin to your own boards or profile page, or even pin it again on their individual boards.
If the last is the case, possible viewers increase exponentially with each re-pin; the idea is really quite exiting! These are the few pins that receive hundreds of re-pins.
Second, every time a pin is re-pinned, it gains credibility with Pinterest search algorithms.
The idea works similarly to Google PageRank and back-links (in order for an Internet source to attain higher levels of credibility with Google, other credible sources must link to it). The more credible back-links there are, or the more credible the back-linking website itself, the larger and more beneficial an impact on the site in question.
On the other hand, also similar to Google’s ranking algorithms- freshness also has a significant impact; keeping your pins fresh is a huge Pinterest marketing tactic. The amount of re-pins something has certainly is a ranking factor, but not the only one. Popular recent or recently re-pinned content can easily, and often does, rank higher then older content that used to be popular, even if the old content has been pinned more often.
Do a Pinterest search, plugging in any frequently used keywords. You are of course met with a whole bunch of pins. Ok, now notice the ones you see first have been re-pinned, liked and maybe even commented on often; not necessarily more then some lower ranking ones however. They all do have one thing in common though; these pins have received a significant amount of attention.
- I have never seen a pin without any likes or re-pins show up anywhere near the top of search!
Why do we want our material to show up first? So as many people as possible see it, and they hopefully either follow your rich pin to it’s source or re-pin it themselves (thus leading to that many more viewers).
Create Group Collaborations
Simply put, the more followers a Pinterest user has, the more authority his/her pins are given when determining search ranking. Of course this is only one of the factors you should consider; there are many- but it is a very important huge Pinterest marketing tactic. These strategies work in a kind of sync; the more exposure a pin gets, the more people will inevitably follow that profile. More followers means more viewers means more likes and re-pins equals more followers, and the cycle goes on and on in one spectacular positive feedback loop.
Pinterest Group Boards
Group boards can be an extremely powerful tool.
Why do I say this? OK, first off, you can invite pinners that you follow, that also follow the board in question. And here comes a HUGE Pinterest marketing tactic I am frankly surprised people don’t use more often- Request that those who wish to join re-pin at least one of your pins. Can you even imagine what this would mean to the search quality of your pins? Not only do they continuously receive fresh views (because it is a requirement), but they get re-pined in the process!
Request that they follow perhaps two (I have seen this done) of your boards as well. What did I say just a couple paragraphs above? The more followers a Pinterest user has, the more authority in search.
Can’t find group boards related to your own unique flavor of Pinterest? Give PinGroupie a shot!
Insanely Huge Pinterest Marketing Tactic
Finally, the strategy you have been waiting for! I GUARANTEE this WILL boost your exposure to pins, boards, and profile significantly. And quickly.
First, however- let me relate a short story of how I discovered this. In case you don’t know, I am a college marketing major, nearly finished with my Bachelors degree. Of course I am always looking to enhance already formidable skill sets; add to my ‘bag of tricks’ if you will. That being said, social media is becoming enormous with today’s demographics; any marketer or entrepreneur who deals with internet advertising that ignores this fact is simply throwing away money.
The number of endless hours I have spent sifting through marketing blogs, articles and tutorials is laughable. After all these websites and authors, it became clear that one social media marketing platform is far superior to the rest (I am sure you can guess which this is). Now, don’t misinterpret this statement; a wise salesman should explore every outlet- Facebook, Twitter and Google Plus being some of my other favorites.
Anyway, the ability to analyze and dissect intricate methods of successful entrepreneurs is a point of pride for me; every one is a stimulating challenge. While reading one article in particular, written by a surprisingly successful woman currently advising budding strategists, I noticed she is able to make quite a bit of money instructing Pinterest users.
Rather than pay slightly less than the cost of one of my semester long college courses to take her class, I asked myself: ‘how is she able to do this? Who would pay that much money to take a coarse from someone they stand no chance of ever meeting face to face, someone that isn’t backed by a major educational institution?’
First of all, a quick glance will make it abundantly clear that her methods work, and work better than anyone else I have ever seen. Seriously, every new time I check her Pinterest profile, it seems she has gained another thousand followers (currently at 18.4 K). And there I sat with my measly 11. She has reach about a thousand additional followers a week now, this is so ridiculous it is sad.
How She Does It:
Of course she utilizes not only strategic keyword structure in her pin, board and profile descriptions, a very appealing color scheme and distinct ‘pin build’ (her pins are all self -created and unique, which you can also do with sources like Canva and PicMonkey), and solid promoting strategies, but (and this has to be the big ‘secret’, the reason so many people shell out nearly a month’s rent, even after she gives so much great Pinterest advice in her blog posts) incorporates the very same people who take her classes in her own strategic pins and boards.
Every new costumer means another follower, another ‘group pinner’ and another re-pinner. Each of her costumers work within a slightly different niche (target market), meaning they might be followed by many of the same people, but a different set of viewers also see their boards on a daily basis. As each new user pins her own creations to their boards, more and more people see them; the beauty of this huge Pinterest marketing tactic.
In other words, they all grow so quickly because their collective audience is enormous- it all works exponentially in that fantastic positive feedback loop I spoke of earlier.
Now, I am not talking a little; know each and every one of said students likely has thousands of their very own followers. For this reason alone, even though I am telling you exactly how this is done, it is worth paying $230 or so for said course- you are buying into an already huge, and ever expanding.audience. Which means you are purchasing an enormous collection of your very own potential buyers, a huge Pinterest marketing tactic that is beautifully unique.